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The History Behind Tissot Watches

From 1853 to the day, Tissot has continually surprised and delighted customers using its product innovation. A relentless pioneering spirit led the business from its foundation within the small Swiss Jura capital of scotland- Le Locle, to a presence in 150 countries. Looking at the first pocket watch with two time zones in 1853 to the revolutionary touch-screen technology T-Touch watch, Tissot has presented some firsts in terms of technology, materials, and style, going so far as creating watches made from rock, wood, and pearl.

From the beginning, Tissot seemed to be committed to taking its innovations to destinations well past the Swiss borders. In 1858, the founder's son, Charles-Emile Tissot, left Le Locle for Russia and successfully sold Tissot savonnette pocket watches across this huge and influential empire.

International expansion went from strength to strength and Tissot is today the leading producer with the traditional Swiss watch industry in quantity of units. Offered by 16,000 Points of Sale across five continents, Tissot products provide a wide array of watches to accommodate diverse functional tastes and needs.

Through the years many key figures have owned Tissot watches. In the arena of popular culture there were many big names to possess a Tissot watch, including actress Sarah Bernhardt, singer self (pocketpussytoy.com) Carmen Miranda, Elvis, Grace Kelly, and Nelson Mandela. Football (Soccer) hero Michael Owen, pioneering female IndyCar driver Danica Patrick, and world champion MotoGP racer Nicky Hayden are only a several big sports icons around the world to have "sported" Tissot watches.

So that as representative timekeeper and partner of MotoGP, NASCAR, as well as the World Championships of fencing, cycling, and hockey, Tissot clearly expresses its firmly held values of performance, precision, and pushing the boundaries of watch making to new limits.

Today, with four main ambassadors, Tissot has become "More than a watch," as his or her slogan would suggest. International football player Michael Owen has become a Tissot Ambassador since 1998. As Tissot says, he personifies the Tissot values of performance, innovation and excellence both in his personal and career.

Indy Car driver Danica Patrick is another Tissot Ambassador, who competes inside a sport where performance is the thing that truly matters and timing is the key, just like Tissot. 2006 MotoGP champion Nicky Hayden competes in a sport where new technologies are advancing everything enough time, also like Tissot in the world of watches.

Your fourth current Ambassador for Tissot is Barbie Xu, a star of the Chinese artistic scene. Back with her huge impact within the Asian region, Barbie Xu is really a growing phenomenon and the Chinese face of Tissot worldwide.
  1. 2014/02/09(日) 00:50:13|
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Kaylene Dearborn

Author:Kaylene Dearborn
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