Rolex is a of Swiss wristwatches and accessories renowned for their quality and exclusivity. The watches have grown to be status symbols of the affluent and celebraties along with the upwardly-mobile career-minded individual. Although synonymous with success, Rolex has earned its strong reputation through innovations in design overall performance over many decades.
The Rolex, SA company was founded
in 1905 by Mr. Hans Wilsdorf
and his brother-in-law, Mr. Alfred Davis. Contrary to everyday opinion, Hans Wilsdorf was neither Swiss, nor a watchmaker. Wilsdorf & Davis was the first name of what later had become the Rolex Watch Company. They originally imported
Hermann Aegler's Swiss movements to England and placed them in quality cases produced by Dennison among others. These early wristwatches were then sold to jewellers, who then place their own names on the dial.
The Wilsdorf & Davis company moved away from Britain in 1912. Wilsdorf wanted his watches to become affordable, but taxes and export duties involved metals (silver and gold) were driving costs up. From that time to the current, Rolex continues to be headquartered in Geneva, Switzerland, although company owns facilities in other cities (Bienne, etc) and continents (America, Asia, Australia, etc).
The organization name Rolex was officially registered on 15 November
1915 . It's thought this transformation was part of a drive to popularize wristwatches, top; additional hints
, which during the time were still considered a novelty largely for women (pocket watches were more prevalent). Wilsdorf was believed to desire his watch brand's name to become easily pronounceable in almost any language. The business name was officially changed to the Rolex Watch Company during 1919. It had been later changed to Montres Rolex, SA and finally Rolex, SA.
On the list of company's innovations are the initial self-winding watch; the first waterproof watch case; the first wristwatch having a date around the dial; the first watch to demonstrate two time zones at the same time; and above all the first watchmakers to generate the coveted chronometer certification for a wristwatch. Thus far, Rolex still supports the record which are more certified chronometer movements inside the group of wristwatches. Another hidden simple truth is that Rolex participated in the introduction of the original quartz watch movements. Although Rolex makes very few quartz models because of its Oyster line, their engineers were instrumental in design and implementation from the technology as a result of 1970s.
The very first self-winding Rolex timepiece was agreed to people in 1931, run by an interior mechanism that used the movement of the wearer's arm. This not just made watch-winding unnecessary, but eliminated the issue of over-winding a wrist watch and harming its mechanism. Rolex seemed to be the very first watch company to create a truly waterproof watch another milestone from novelty to functional timepiece. Wilsdorf even went so far as to have a specially made Rolex watch attached to the side with the Trieste bathyscaphe, which went along to the foot of the Mariana Trench. The timepiece survived and tested as having kept perfect time during its descent and ascent.
Rolex has additional
ly developed a reputation in watches ideal for the extremes of deep-sea diving, aviation and mountain climbing. Sports models include the Oyster Perpetual Sea Dweller 2000 feet in 1971. This watch featured a helium release valve, co-invented with Swiss watchmaker Doxa, to dispense helium during decompression. Amazing . the GMT Master, originally developed at the request of Pan Am Airways, to help pilots in transcontinental flights. The Explorer and Explorer II were developed particularly for explorers who does navigate rough terrain including the renowned Everest Expeditions.
Around the more glamorous side, Ian Fleming's James Bond character wore a Rolex Oyster Perpetual inside the number of spy novels. In the early EON production Bond films, Commander Bond was seen to put on a Rolex Submariner.
Copyright (c) 2013 Adriaan Rootman
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