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A history Behind Tissot Watches

From 1853 to the day, Tissot has continually surprised and delighted customers having its product innovation. A relentless pioneering spirit led the organization from its foundation within the small Swiss Jura town of Le Locle, to some presence in 150 countries. Looking at the first pocket watch with two timezones in 1853 to the revolutionary touch-screen technology T-Touch watch, Tissot has presented some firsts with regards to technology, materials, and design, going in terms of creating watches made of rock, wood, and pearl.

From the beginning, Tissot was also focused on taking its innovations to destinations well past the Swiss borders. In 1858, the founder's son, Charles-Emile Tissot, left Le Locle for Russia and effectively sold Tissot savonnette pocket watches across this massive and influential empire.

International expansion went from strength to strength and Tissot is today the key producer from the traditional Swiss watch industry in number of units. Being sold by 16,000 Points of Sale across five continents, Tissot products give you a wide range of watches to match diverse functional needs and tastes.

Over the years many key figures have owned Tissot watches. In the realm of pop culture there were many big names to have a Tissot watch, including actress Sarah Bernhardt, singer Carmen Miranda, Elvis, Grace Kelly, and Nelson Mandela. Football (Soccer) hero Michael Owen, pioneering female IndyCar driver Danica Patrick, and world champion MotoGP racer Nicky Hayden are just a few of the big sports icons all over the world to have "sported" Tissot watches.

So that as representative timekeeper and partner of MotoGP, NASCAR, as well as the World Championships of fencing, cycling, and hockey, Tissot clearly expresses its firmly held values of performance, precision, and pushing the boundaries of watch making to new limits.

Today, with four main ambassadors, Tissot is becoming "More than the usual watch," as their slogan would suggest. International football player Michael Owen has been a Tissot Ambassador since 1998. As Tissot says, he personifies the Tissot values of performance, innovation and excellence in the his personal and professional life.

Indy Car driver Danica Patrick is an additional Tissot Ambassador, der who competes inside a sport where performance is what truly matters and timing is paramount, the same as Tissot. 2006 MotoGP champion Nicky Hayden competes inside a sport where technologies are advancing all of it enough time, also like Tissot in the arena of watches.

The fourth current Ambassador for Tissot is Barbie Xu, a star from the Chinese artistic scene. Along with her huge impact in the Asian region, Barbie Xu can be a growing phenomenon and the Chinese face of Tissot worldwide.
  1. 2014/02/19(水) 04:10:18|
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Kaylene Dearborn

Author:Kaylene Dearborn
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