Rolex is a brand of Swiss wristwatches and accessories better known for their quality and exclusivity. The watches have grown to be status symbols of the affluent and celebraties plus the upwardly-mobile career-minded individual. Although synonymous with success, Rolex has earned its strong reputation through innovations in design overall performance over many decades.
The Rolex, SA company began in 1905 by Mr. Hans Wilsdorf and the brother-in-law, Mr. Alfred Davis. Contrary to everyday opinion, Hans Wilsdorf was neither Swiss, nor a watchmaker. Wilsdorf & Davis was the initial name of the later became the Rolex piece Company. They originally imported Hermann Aegler's Swiss movements to England and placed them in quality cases created by Dennison among others. These early wristwatches were then sold to jewellers, who then put their own names around the dial.
The Wilsdorf & Davis company moved away from Great Britain in 1912. Wilsdorf wanted his watches being affordable, Pocketpussytoy
but taxes and export duties involved metals (gold and silver) were driving costs up. From that point to the present, Rolex has been headquartered in Geneva, Switzerland, though the company owns facilities in other cities (Bienne, etc) and continents (America, Asia, Australia, etc).
The organization name Rolex was officially registered on 15 November 1915 . It really is thought this transformation was part of a drive to popularize wristwatches, which at the time remained considered a novelty largely for ladies (pocket watches were more widespread). Wilsdorf was said to desire his watch brand's name being easily pronounceable in any language. The business name was officially changed to the Rolex Watch Company during 1919. It absolutely was later changed to Montres Rolex, SA and lastly Rolex, SA.
One of the company's innovations are the initial self-winding watch; the initial waterproof watch case; the very first wristwatch using a date on the dial; the first watch to exhibit two timezones at the same time; and above all the very first watchmakers to create the coveted chronometer certification for any wristwatch. Thus far, Rolex still props up record for the most certified chronometer movements within the class of wristwatches. Another little known fact is that Rolex took part in the development of the first quartz watch movements. Although Rolex has created not many quartz models for the Oyster line, the business's engineers were instrumental in design and implementation with the technology during the early 1970s.
The very first self-winding Rolex watch was provided to the public in 1931, run by an inside mechanism that used the movement with the wearer's arm. This not just made watch-winding unnecessary, but eliminated
the issue of over-winding a watch and harming its mechanism. Rolex was also the initial watch company to make a truly waterproof watch another milestone from novelty to functional timepiece. Wilsdorf even went so far as to get a specially made Rolex piece connected
to the side with the Trieste bathyscaphe, which went along to the foot of the Mariana Trench. This wrist watch survived and tested as having kept perfect time during its descent and ascent.
Rolex has also made a reputation in watches suitable for the extremes of deep-sea diving, aviation and climbing. Sports models include the Oyster Perpetual Sea Dweller 2000 feet in 1971. This watch featured a helium release valve, co-invented with Swiss watchmaker Doxa, to dispense helium during decompression. Another is the GMT Master, originally developed in the request of Pan Am Airways, to assist pilots in transcontinental flights. The Explorer and Explorer II were developed particularly for explorers who would navigate rough terrain including the world renowned Everest Expeditions.
Around the more glamorous side, Ian Fleming's 007 character wore a Rolex Oyster Perpetual inside the number of spy novels. During the early EON production Bond films, Commander Bond was seen to wear a Rolex Submariner.
Copyright (c) 2013 Adriaan Rootman
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