Rolex is a of Swiss wristwatches and accessories better known for their quality and exclusivity. The watches have become status indicating the rich and famous plus the upwardly-mobile career-minded individual. Although synonymous with success, Rolex has earned its strong reputation through innovations in design and function over many decades.
The Rolex, SA company was founded in 1905 by Mr. Hans Wilsdorf and his awesome brother-in-law, Mr. Alfred Davis. Contrary to everyday opinion, Hans Wilsdorf was neither Swiss, nor a watchmaker. Wilsdorf & Davis was the initial name of the later became the Rolex timepiece Company. They originally imported Hermann Aegler's Swiss movements to England and placed them in quality cases made by Dennison yet others. These early wristwatches were then sold to jewellers, who then put their own names around the dial.
The Wilsdorf & Davis company moved out of The uk in 1912. Wilsdorf wanted his watches to be affordable, but taxes and export duties on the case metals (silver and gold) were driving costs up. From that point to the present, Rolex has been headquartered in Geneva, Switzerland, although the company owns facilities in other cities (Bienne, etc) and continents (America, Asia, Australia, etc).
The company name Rolex was officially registered on 15 November 1915 . It really is thought this
modification was a part of a drive to popularize wristwatches, which during the time remained as considered a novelty largely for ladies (pocket watches were more common). Wilsdorf was believed to desire his watch brand's name to be easily pronounceable wheres (discover this
) in almost any language. The business name was officially changed for the Rolex timepiece Company during 1919. It was later changed to Montres Rolex, SA and finally Rolex, SA.
One of the company's innovations are the first self-winding watch; the very first waterproof watch case; the initial wristwatch with a date around the dial; the first watch to demonstrate two time zones simultaneously; and most importantly the initial watchmakers
to generate the coveted chronometer certification for any wristwatch. Thus far, Rolex still holds the record for certified chronometer movements inside the class of wristwatches. Another little-known truth is that Rolex participated in the development of the initial quartz watch movements. Although Rolex has created not many quartz models for the Oyster line, their engineers were instrumental in design and implementation from the technology noisy . 1970s.
The initial self-winding Rolex timepiece was offered to people in 1931, operated by an inside mechanism that used the movement from the wearer's arm. This not only made watch-winding unnecessary, but eliminated the situation of over-winding a wrist watch and harming its mechanism. Rolex was also the first watch company to produce a truly waterproof watch another milestone from novelty to functional timepiece. Wilsdorf even went so far as to have a specially made Rolex timepiece coupled to the side with the Trieste bathyscaphe, which visited the base of the Mariana Trench. The timepiece survived and tested as having kept perfect time during its descent and ascent.
Rolex has additionally developed a reputation in watches ideal for the extremes of deep-sea diving, aviation and rock climbing. Sports models include the Oyster Perpetual Sea Dweller 2000 feet in 1971. This watch featured a helium release valve, co-invented with Swiss watchmaker Doxa, to dispense helium during decompression. These guys the GMT Master, originally developed on the request of Pan Am Airways, to aid pilots in transcontinental flights. The Explorer and Explorer II
were developed specifically for explorers who does navigate rough terrain including the renowned Everest Expeditions.
Around the more glamorous side, Ian Fleming's James Bond character wore a Rolex Oyster Perpetual in the series of spy novels. In early EON production Bond films, Commander Bond was seen to use a Rolex Submariner.
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