Rolex is a of Swiss wristwatches and accessories renowned for their quality and exclusivity. Timepieces have become status indicating the rich and famous as well as the upwardly-mobile career-minded individual. Although synonymous with success, Rolex has earned its strong reputation through innovations in design and function over many decades.
The Rolex, SA company was founded in 1905 by Mr. Hans Wilsdorf and his awesome brother-in-law, Mr. Alfred Davis. Contrary to public opinion, Hans Wilsdorf was neither Swiss, nor a watchmaker. Wilsdorf & Davis was the initial name of what later became the Rolex timepiece Company. They originally imported Hermann Aegler's Swiss movements
to England and placed them in quality cases made by Dennison and others. These early wristwatches were then sold to jewellers, who then place their own names around the dial.
The Wilsdorf & Davis company moved out of The uk in 1912. Wilsdorf wanted his watches to become affordable, but taxes and export duties involved metals (gold and silver coins) were driving costs up. From that point to the current, Rolex continues to be headquartered in Geneva, Switzerland, although the company owns facilities in other cities (Bienne, etc) and continents (North America, Asia, Australia, etc).
The company name Rolex was officially registered
on 15 November 1915 . It really is thought this modification was section of a drive to popularize
wristwatches, which during the time remained as considered a novelty largely for women (pocket watches were more common). Wilsdorf was said to desire his watch brand's name to become easily pronounceable in almost any language. The business name was officially changed for the Rolex timepiece Company during 1919. It absolutely was later changed to Montres Rolex, SA last but not least Rolex, SA.
One of the company's innovations are the first self-winding watch; the initial waterproof watch case; the first wristwatch using a date on the dial; the initial watch to show two time zones at the same time; and more importantly the initial watchmakers to earn the coveted chronometer certification to get a wristwatch. To date, Rolex still props up record for the most certified chronometer movements within the class of wristwatches. Another little-known simple truth is that Rolex participated in the development of the original quartz watch movements. Although Rolex makes very few quartz models for the Oyster line, their engineers were instrumental in design and implementation from the technology noisy . 1970s.
The first self-winding Rolex piece was agreed to the general public in 1931, run by an internal mechanism that used the movement with the wearer's arm. This not merely made watch-winding unnecessary, but eliminated the problem of over-winding a wrist watch and harming its mechanism. Rolex was also the very first watch company to make a truly waterproof watch another milestone from novelty to functional timepiece. Wilsdorf even went so far as to have a specially made Rolex timepiece attached to the side with the Trieste bathyscaphe, which went along to the foot of the Mariana Trench. The timepiece survived and tested as having kept perfect time during its descent and ascent.
) Rolex has additionally developed a reputation in watches suited to the extremes of deep-sea diving, aviation and mountain climbing. Sports models are the Oyster Perpetual Sea Dweller 2000 feet in 1971. This watch featured a helium release valve, co-invented with Swiss watchmaker Doxa, to dispense helium during decompression. Amazing . the GMT Master, originally developed in the request of Pan Am Airways, to assist pilots in transcontinental flights. The Explorer and Explorer II were developed specifically for explorers who does navigate rough terrain including the world renowned Everest Expeditions.
About the more glamorous side, Ian Fleming's James Bond character wore a Rolex Oyster Perpetual inside the series of spy novels. In early EON production Bond films, Commander Bond was seen to put on a Rolex Submariner.
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