Rolex is a brand of Swiss wristwatches and accessories renowned for their quality and exclusivity. Timepieces have grown to be status indicating the affluent and celebrities along with the upwardly-mobile career-minded individual. Although a symbol of success, Rolex has earned its strong reputation through innovations in design and function over many decades.
The Rolex, SA company began in 1905 by Mr. Hans Wilsdorf and his awesome brother-in-law, Mr. Alfred Davis. Contrary to public opinion, Hans Wilsdorf was neither Swiss, nor a watchmaker. Wilsdorf & Davis was the initial name of the items later became the Rolex timepiece Company. They originally imported
Hermann Aegler's Swiss movements to England and placed them in quality cases made by Dennison yet others. These early wristwatches were then sold to jewellers, who then place their own names around the dial.
The Wilsdorf & Davis company moved away from The uk in 1912. Wilsdorf wanted his watches to be affordable, but taxes and export duties
on the case metals (gold and silver coins) were driving costs up. From that point to the current, Rolex has been headquartered in Geneva, Switzerland, though the company owns facilities in other cities (Bienne, etc) and continents (The united states, Asia, Australia, etc).
The company name Rolex was officially registered on 15 November 1915 . It is thought this modification was section of a drive to popularize wristwatches, which at the time remained considered a novelty largely for women (pocket watches were more widespread). Wilsdorf was believed to desire his watch brand's name being easily pronounceable in almost any language. The business name was officially changed to the Rolex timepiece Company during 1919. It was later changed to Montres
Rolex, SA and finally Rolex, SA.
Among the company's innovations are the first self-winding watch; the first waterproof watch case; the initial wristwatch using a date about the dial; the very first watch to exhibit two time zones simultaneously; and most importantly the initial watchmakers to generate the coveted chronometer certification to get a wristwatch. Up to now, Rolex still supports the record for certified chronometer movements inside the class of wristwatches. Another little known fact is that Rolex participated in the development of the original quartz watch movements. Although Rolex makes very few quartz models for its liked
Oyster line, the business's engineers were instrumental in design and implementation with the technology as a result of 1970s.
The very first self-winding Rolex watch was offered to the general public in 1931, powered by an internal mechanism that used the movement of the wearer's arm. This not just made watch-winding unnecessary, but eliminated the issue of over-winding a wrist watch and harming its mechanism. Rolex seemed to be the first watch company to create a truly waterproof watch another milestone from novelty to functional timepiece. Wilsdorf even went so far as to have a specially made Rolex timepiece attached to the side with the Trieste bathyscaphe, which went along to the base of the Mariana Trench. The watch survived and tested as having kept perfect time during its descent and ascent.
Rolex has also developed a reputation in watches suited to the extremes of deep-sea diving, aviation and mountain climbing. Sports models are the Oyster Perpetual Sea Dweller 2000 feet in 1971. This watch featured a helium release valve, co-invented with Swiss watchmaker Doxa, to dispense helium during decompression. Another is the GMT Master, originally developed on the request of Pan Am Airways, to aid pilots in transcontinental flights. The Explorer and Explorer II were developed specifically for explorers who does navigate rough terrain including the world famous Everest Expeditions.
Around the more glamorous side, Ian Fleming's Mission impossible character wore a Rolex Oyster Perpetual inside the group of spy novels. In early EON production Bond films, Commander Bond was seen to wear a Rolex Submariner.
Copyright (c) 2013 Adriaan Rootman
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