Rolex is a of Swiss wristwatches and accessories renowned for their quality and exclusivity. The watches are becoming status indicating the rich and famous along with the upwardly-mobile career-minded individual. Although synonymous with success, Rolex has earned its strong reputation through innovations in design and performance over many decades.
The Rolex, SA company was founded in 1905 by Mr. Hans Wilsdorf and the brother-in-law, Mr. Alfred Davis. Contrary to popular belief, Hans Wilsdorf was neither Swiss, nor a watchmaker. Wilsdorf & Davis was the initial name of the later took over as Rolex Watch Company. They originally imported Hermann Aegler's Swiss movements to England and placed them in quality cases made by Dennison yet others. These early wristwatches were then sold to jewellers, who then take their own names around the dial.
The Wilsdorf & Davis company moved from Britain in 1912. Wilsdorf wanted his watches
to become affordable, but taxes and export duties involved metals (gold and silver) were driving costs up. From that time to the present, Rolex has been headquartered in Geneva, Switzerland, though the company owns facilities in other cities (Bienne, etc) and continents (The united states, Asia, Australia, etc).
The organization name Rolex was officially registered on 15 November 1915 . It's thought this transformation was part of a drive to popularize wristwatches, which at the time were still considered a novelty largely for ladies (pocket watches were more prevalent). Wilsdorf was said to desire his watch brand's name being easily pronounceable in almost any language. The company name was officially changed to the Rolex Watch Company during 1919. It was later changed to Montres Rolex, SA and lastly Rolex, SA.
On the list of company's innovations are the initial self-winding watch; the first waterproof watch case; the initial wristwatch using a date about the dial; the first watch to demonstrate two timezones simultaneously; and more importantly the first watchmakers to earn the coveted chronometer certification to get a wristwatch. Thus far, Rolex still props up record for certified chronometer movements in the class of wristwatches. Another little-known truth is that Rolex participated in the introduction of the original quartz watch movements. Although Rolex has made very few quartz models for the Oyster line, the business's engineers were instrumental in design and implementation with the technology as a result of 1970s.
The very first self-winding Rolex timepiece was offered
to the general public in 1931, operated by an internal mechanism that used the movement from the wearer's arm. This not only made watch-winding unnecessary, but eliminated the issue of over-winding a watch and harming its mechanism. Rolex seemed to be the very first watch company to create a truly waterproof watch another milestone from novelty to functional timepiece. Wilsdorf even went so far as to get a specially made Rolex piece attached to the side from the Trieste bathyscaphe, which visited the foot of the Mariana Trench. The watch survived and tested as having kept perfect time during its descent and ascent.
Rolex in addition has designed a reputation in watches ideal for the extremes of deep-sea diving, aviation and rock climbing. Sports models include the Oyster podrias
Perpetual Sea Dweller 2000 feet in 1971. This watch featured a helium release valve, co-invented with Swiss watchmaker Doxa, to dispense helium during decompression. Another is the GMT Master, originally developed at the request of Pan Am Airways, to help pilots in transcontinental flights. The Explorer and Explorer II were developed especially for explorers who'd navigate rough terrain such as the world renowned Everest Expeditions.
Around the more glamorous side, Ian Fleming's James Bond character wore a Rolex Oyster Perpetual inside the series of spy novels. In the early EON production Bond films, Commander Bond was seen to put on a Rolex Submariner.
Copyright (c) 2013 Adriaan Rootman
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